Scotland Road Safety Campaign Focuses On Drivers Of The Future

A new road safety campaign focuses on the influence parents can have on their child’s driving habits when they grow up, with the aim of reducing motor vehicle accidents now and into the future.

Transport Scotland’s campaign will encourage carers and parents to set a good example to their children when driving, making it the first campaign in the world to deal with the influence parents have on the motorists of the future.

A YouGov poll revealed 36% of respondents think children only begin to pay attention to other people’s driving habits between the ages of 9 to 16, although a huge amount of research has found this occurs much earlier.

Drivers aged between 17 and 20 die or sustain serious personal injuries every week in motor vehicle accidents on Scotland’s roads, but it is hoped the campaign should drive down this number.

Transport Minister Keith Brown said this campaign’s approach to safety is “ground breaking”, arguing that one death caused by a road accident is “one too many”.

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